I am an award-winning marketing professional with over 20 years’ experience at the intersection of brands, entertainment, culture, and innovation, working globally in leadership positions across the communications spectrum. 

 

And it’s been a fun ride!

 

I started my career as a music TV presenter and then a producer, working for various TV and radio broadcasters and production companies in Ireland and the UK, including an eye-opening few years in Westminster for Sky News. But then in the mid-2000s, I moved into the burgeoning branded content world, working with brands who wanted to tell their story in more entertaining and innovative ways.

 

Since then, I’ve racked up a huge amount of experience, working across the board for companies large and small - global agency groups, in-house client-side, direct-to-client, and with start-ups.

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In that time, I’ve had extensive experience building and leading diverse cross-functional teams, and the truth is that relationship building – whether with clients, stakeholders, talent, colleagues – is at the heart of my whole career.

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​Some people are creative, some are strategic, some focus on execution – I am a hybrid of all 3 - with a proven track record in leading multiple omni-channel projects from planning to successful delivery, telling the stories of some of the world’s leading brands. 

 

Experience in B2C and B2B marketing, corporate communications, PR and events, AFP, and across many sectors including tech, banking and finance, music, film, FMCG, alcohol beverages, auto, healthcare and pharma, travel and tourism, entertainment, sport, government, oil and gas, and most recently education. 

Highlights of Experience

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• People, team and agency leadership

• Creative / campaign strategy & development

• B2C, B2B, internal and external corporate comms

• Partnerships and Sponsorship

• Content strategy

• Social Media Marketing 

• Project Management and delivery 

• Client & Stakeholder Management

• Business Development and Sales 

• TV & Video Production

• HR & Recruitment

• Media Relationship Management

• Change Management

• Sharp writing, editorial and storytelling skills